Two sisters, one blonde and one brunette, inherit the family ranch. After a few years, They're in debt. In order to keep the ranch, they need to buy a bull to breed.
The brunette takes their last $600 to go and buy a bull. She tells her sister, "When I get there, if I buy the bull, I'll contact you to drive out and haul it home".
The brunette arrives. The man says he can sell it for $599, no less. After paying him, she wants to send her sister a telegram. The telegraph operator explains, "It's just 99 cents a word".
Well, after paying for the bull, the brunette only has $1 left. She realises she can only send her sister one word. After thinking, she nods, and says, "I want to send her the word 'comfortable'".
The man shook his head. "How is she ever going to know you want her to hitch the trailer to your pick-up truck and drive out here to haul that bull back to your ranch if you send her the word 'comfortable'?"
The brunette explained, "My sister's blonde. She'll read it slowly."